Email Automation Guide

Email automation sends or changes messages based on a trigger, schedule or subscriber action. Start with one useful journey before building elaborate funnels.

The practical framework

• Welcome new subscribers
• Deliver a lead magnet
• Onboard a customer
• Follow up after purchase
• Re-engage inactive subscribers

Keep the system coherent

A simple model is trigger → condition → message → wait → next action.

If you need a platform for the workflow, start with the email marketing software guide or read our AWeber review.