How to Create an Email Campaign

A useful campaign has one audience, one main purpose, a clear message and a measurable next action.

The practical framework

• Choose the objective
• Select the audience
• Write the offer or message
• Build the email
• Test links and rendering
• Send and review

Keep the system coherent

The campaign should make sense even before you optimize the subject line.

Related: choosing email software, email automation, and list building.